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Understanding Digital Banking and its Transformational Impact
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Understanding Digital Banking and its Transformational Impact
  • Overview
  • Objectives & Outline
  • Methodology
  • Participant Profile
  • Trainer
  • Overview
    PROGRAMME DETAILS

    Duration

    1 day

    TIME

    9:00 AM – 5:00 PM

    VENUE

    Asian Banking School
    8
    AICB
    CPD HOURS
    Digital Banking is the digitisation of all functional areas of a bank for both customers and employees. It goes beyond online or mobile banking and involves the automation of every step of the banking relationship, from products and services (front-end) to processes and risk management (back-end), as well as everything in between.

    Going digital implies changes to all bank activities, programmes and functions on all service delivery platforms. Digital banking relies on big data, analytics and embracing new technologies at all levels to enhance operational efficiency and improve customer experience.
    LEARNING LEVEL
    Intermediate
    PROGRAMME FEE

    AICB MEMBER

    MYR

    1,100*

    / PAX

    NON-MEMBER

    MYR

    1,400*

    / PAX

    *Subject to 6% Service Tax

  • Objectives & Outline
    LEARNING OBJECTIVES
    By the end of this programme, participants will be able to gain a deeper knowledge and understanding of:

    • Digital transformation in the banking industry: trends, innovations and best practices
    • Strategies for optimising digital innovation and transformation
    • Creating a competitive advantage with technology – Big Data, AI and Blockchain
    • Impact of Digital Banking on customer experience, behaviour and loyalty

    PROGRAMME OUTLINE
    Module 1: Overview
    • Introduction to Digital Banking
    • The State of Digital Banking across the region and globally
    • Digital Banking examples
    • Implementations by banks within the region and beyond
    • Critical success factors of implementing Digital Banking initiatives

    Module 2: Digital Innovation and Transformation Strategies
    • Drivers of digital innovation and transformation
    • Key elements to accelerate digital transformation
    • Business case for digital innovation (objective, strategy, benefits, risks and challenges)
    • Digital banking environment and business model(s)
    • Leverage partnerships and historical strengths to accelerate digital transformation

    Module 3: Harness Technology and Big Data
    • Disruptive innovations in Digital Banking and FinTech
    • Principal technologies and service propositions: SWOT analysis
    • Defence and offense: competitive response and differentiators
    • Potential impact on systems and required changes
    • Big Data, Artificial Intelligence and Blockchain use cases

    Module 4: Consumer Behaviour and Customer Engagement
    • Evolution of banking consumer behaviour: physical versus digital
    • Population and demographic profile of Digital Banking consumers
    • Consumer behaviour, experience and perception towards Digital Banking
    • Digital customer journey: rethinking the customer relationship
    • Future consumer behaviour and expectations 

  • Methodology

    Combination of classroom learning, case studies and presentations

  • Participant Profile
    Corporate and retail banking professionals: middle to upper-level management
    • The ‘C’ suite: CEOs, CIOs, CTOs, COOs, CFOs, CMOs
    • Senior Executives, Directors, VP’s, and EVP’s
    • Business Unit Heads, Leaders and Managers
  • Trainer

    Kew Yoke Ling

    Yoke Ling is the Founder and Executive Director of KewMann Sdn. Bhd., a Big Data analytics and behavioural science company headquartered in Singapore, with offices in Malaysia and Hong Kong. Yoke Ling has more than 18 years’ experience working with the financial services sector and government organisations to provide innovative solutions.
    He has assisted multiple clients with their digital transformation needs, from the on-premise era to cloud or mobile applications, from data mining to artificial intelligence. Notable clients include ICBC (Asia), Mastercard Asia Pacific, NTUC Income, Lembaga Hasil Dalam Negeri Malaysia (LHDN) and CyberSecurity Malaysia (CSM). Before founding KewMann, Yoke Ling held management positions in CallidusCloud (Asia Pacific), and was with Oracle for more than 8 years. Yoke Ling has a BSc (Hons) in Computing, and a post-graduate diploma from the Chartered Institute of Marketing (CIM).

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