Over the past decade, “design thinking” has grown to become the leading approach to design. Whether being used to design businesses, products or services, design thinking has swept through nearly all industries. Design-thinking can often lead to innovative solutions that may revolutionise a business or even entire industries (think of Apple in computing). Design-thinking achieves these results by putting customers at the centre of a multi-disciplinary structured design process.
In the last year, leading finance and banking organisations have begun to adopt a deep design thinking approach. In this two-day workshop, we will explore design thinking and see how it can be used in banking and finance. Attendees will learn what design thinking is and will get trained in how to practice design thinking themselves – and how to help infuse a culture of design thinking in their organisations. They will also see how some of the world’s leading corporations use this approach to develop new products/services and thereby gain valuable competitive advantages. Whether you are interested in crafting new market offerings, improving your customer relationships or just being a more open and innovative organisation, this programme will deliver valuable insights from the ground up. We will start with an introduction into what design thinking is (and ISN’T!) – we will look at its history and roots to gain an in-depth deep understanding of the design thinking approach. We will go on to explore a wide-range of topics, strategies, methods and approaches to innovation.
The interactive sessions will involve group work, case study materials, videos and a range of hands-on activities to generate deeper understanding. This short programme will provide you with fresh insights into how design thinking can help innovate and inform a wide range of your strategic business choices.