From decision making to behavioural economics, from emotional engagement to the neuroscience of choice, this two-day workshop will explore behaviour, thinking, and emotion in banking. Attendees will gain new insights into what makes their customers tick – and will see how some of the world’s leading corporations are using this same targeted knowledge to gain valuable competitive advantages. Whether you are interested in crafting new market offerings, developing new marketing strategies, or improving your customer relationships, this programme will deliver valuable insights from the ground up. Starting with the basics of human psychology (the brain, perception, emotions, and decision-making), we will go on to explore a wide-range of topics, strategies and approaches relevant specifically to banking. The interactive sessions will involve group work, case study materials, videos, and a range of hands-on activities to generate deeper understanding.
This short programme will provide you with fresh insights into how a deeper understanding of customer behaviour and consumer psychology can inform a wide range of your strategic business choices.