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Data Story-Listening
  • Overview
  • Objectives & Outline
  • Methodology
  • Participant Profile
  • Trainer
  • Overview
    PROGRAMME DETAILS

    DATE

    22 April 2021

    TIME

    3-hour workshop from 09.00am – 12.00pm

    TRAINING PLATFORM

    Zoom

    Data Story-Listening is a quick workshop on effectively listening to a data story and how to expect more from presenters to make informed decisions.

    It is suited for busy high-level decision makers who need to take in information quickly and accurately. The curriculum covers the impact of presentation processes, understanding visuals, and effective questioning.

    LEARNING LEVEL

    Advanced

    PROGRAMME FEE


    MYR

    570*

    / PAX

    *Subject to 6% Service Tax

  • Objectives & Outline
    LEARNING OBJECTIVES

    By the end of the programme, participants will be able to:
    • Understand the metrics, values and process of the creation and communication of insight into action
    • Comprehend standard data science graphics including: Scatterplots, Bar Charts, Line Charts, Area Maps, Stacked Bar charts, and Impact Metrics
    • Ask pertinent questions that get to the heart of making a decision based on data

    PROGRAMME OUTLINE

    Why Data Story-Listening?
    • Many organisations have spent a fortune on developing talent capable of competent data analysis but not many have equipped their workforce with the ability to communicate the insight they generate effectively to decision makers. They need to do better but so do those listening. Effective Data Storytelling unlocks the true potential of data insights.

    Examples of Poor Storytelling
    • The first step to improving skills is to recognise errors. Students will see poor examples of storytelling in the wild and discussion how these came to be. Together students and the instructor will brainstorm ideas and concepts for improved effectiveness.

    Expecting more from your team
    • No more wasting time decoding or waiting for information to get to the point. Executives should expect that their analysts do their work and have a tailored insight and action for you. Any graphics they present should be.

    Visual and Data Danger Points
    • Misleading visuals and potential sources of error are everywhere. Protect your company from misinformation (or from spreading it) by learning about common errors and their outcomes.

    The BIG Picture Process - Question What Matters
    • Those in a position to make decisions need to be aware of what they are being asked to do? Does it align? Or not? What are the key metrics? Get prepared to ask insightful questions to get the most from a presentation.

    Visual and Data Danger Points
    • Misleading visuals and potential sources of error are everywhere. Protect your company from misinformation (or from spreading it) by learning about common errors and their outcomes.

  • Methodology

    Online lecture. This workshop will utilise a combination of presentation with examples and discussion.

    Technical Requirements:
    • Desktop, notebook or tablet with camera, speaker and microphone
    • Internet access
    • Conference platform: Zoom

  • Participant Profile

    Workshop for Senior Leaders & Board Members

  • Trainer

    ZACHARY JOHNSON

    Zachary is an experienced marketing strategist and business consultant with a decidedly creative flair. His varied background in everything from mobile games to farming implements have given him unique insights into business challenges in every market and scenario. He specialises in data-driven decision making and Zachary Johnson synthesising new strategies into compelling business cases. His work related passions include human centred design, innovative pricing strategies and international development. Zachary holds an MBA from the Carlson School of Management at the University of Minnesota and a BA from Macalester College in Japanese.



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