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Behavioural finance studies the biases and influences that affect the financial behaviours of investors and financial practitioners. Behavioural finance recognises our abilities to make difficult and complex financial decisions are limited due to the biases and errors of judgement to which humans are susceptible. Investors generally have limits to self-control, are not always rational and are influenced by their own biases. Understanding different types of biases can be valuable in studying market effects and outcomes.
In this programme, you will learn about the wide range of biases in decision making and information processing errors affecting judgments in finance. It examines cognitive biases, discusses the impact of biases on financial decision-making and explores the behaviour of investors, fund managers and corporate decision makers. It can be used to analyse market price levels and fluctuations for speculation as well as decision-making purposes.
Intermediate
AICB MEMBER
MYR
1,200*
/ PAX
NON-MEMBER
MYR
1,500*
/ PAX
*Subject to 6% Service Tax
Introduction
Cognitive bias
Investors, wealth/portfolio/fund managers, traders, corporate managers and anyone interested in understanding behavioural finance and how it affects the markets.
CHEAH WEE LEONG
Cheah Wee Leong is the Director of Investment Banking Training at the Asian Banking School and has more than 25 years’ experience working in the banking industry. He started his career at Citibank in 1993 before joining US management consultancy firm Accenture in 1997. At Accenture, he was involved in managing large bank merger-integration, process re-engineering and transformation projects. He has worked in projects in various countries including Hong Kong, China, Singapore, Indonesia, Thailand, Mauritius and Saudi Arabia.
In 2003, Wee Leong joined CIMB as its Head of Operational Risk Management and led the implementation of the bank’s operational risk management and Basel 2 – Operational Risk framework. Subsequently, he assumed various senior roles in Regional Transaction Banking, Corporate Banking, Treasury and Markets division, and Group CEO’s office at CIMB. His last role at CIMB was as Director, Group Strategy.
Wee Leong holds a Bachelor of Business Administration from the U.S. and a Master of Business Administration (with Distinction) from the Anglia Ruskin University, United Kingdom. He obtained training from Citibank Asia Pacific Banking Institute in Singapore in 1995. He is a certified Chartered Banker.
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