I WOULD LIKE TO
This one-day programme focuses on the different aspects of the way that banks and financial institutions practice the CRM. It covers various topics related to marketing and planning, e-marketing, lead management, analytics, customer segmentation, service support and customer retention.
Advanced
MYR
1,300*
/ PAX
*Subject to 6% Service Tax
Customer relationship managers, sales/marketing managers, consumer acquisition leads and anyone in a client facing role needing to maintain and grow client relationships in the banking and financial services industry
CHEAH WEE LEONG
Cheah Wee Leong has more than 25 years’ experience working in the banking industry with local and foreign banks in various roles and capacities. A seasoned professional, Wee Leong brings with him broad experience as a former banker and management consultant.
Wee Leong started his career at Citibank in 1993 before joining US management consultancy firm Accenture in 1997. At Accenture, he was involved in managing large bank merger-integration, process re-engineering and transformation projects. He has worked in projects in various countries including Hong Kong, China, Singapore, Indonesia, Thailand, Mauritius and Saudi Arabia.
In 2003, Wee Leong joined CIMB as its Head of Operational Risk Management and led the implementation of the bank’s operational risk management and Basel 2 – Operational Risk framework. Subsequently, he assumed various senior roles in Trade Finance, Regional Transaction Banking, Corporate Banking, Treasury and Markets division and Group CEO office at CIMB. His last role at CIMB was as Director, Group Strategy.
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