Data Storytelling - Effectively Communicate Business Insights

Overview
Objectives & Outline
Methodology
Participant Profile
Trainer

Overview

PROGRAMME DETAILS
DATE
7 - 8 September 2021
TIME
9:00 AM – 5:00 PM
VENUE
Online Learning
HARNESS THE POWER OF YOUR DATA

Data is ubiquitous. Many organisations have spent a fortune on developing talent capable of competent data analysis but not many have equipped their workforce with the ability to communicate the insights they generate effectively to decision-makers.

Unlock insights trapped within your analysts through lessons in Data Storytelling.

Participants will learn to meaningfully articulate findings through both narrative and visual strategies. This module will enable participants to drive change through effective communication of data insights.
LEARNING LEVEL
Foundation
PROGRAMME FEE

MYR
1,000*
/ PAX
*Subject to 6% Service Tax
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Objectives & Outline
LEARNING OBJECTIVES
By the end of the programme, participants will be able to:

Create stories that highlight value from data-driven insights
Enhance business insights through rich, interactive and intuitive visuals that are easy for any audience to interpret
Transform confusing data into stories that create clarity and inspire action
Learn how to create, display and distribute data in a meaningful and impactful way
Equip yourself with a proven framework for developing impactful slide-decks that engage stakeholders and secure buy-in

PROGRAMME OUTLINE
Why Data Storytelling?
Give data the voice to communicate insights effectively. By harnessing the power of Data Storytelling, minds will be informed of potential solutions, valuable data conversations will be triggered, teams will be better aligned and the path forward for organisations will become clearer with transformative insights.

Poor Storytelling
The first step to improving storytelling skills is to recognise errors. Participants will see poor examples of storytelling in the wild and discuss on how these came to be. Together, participants and the instructor will brainstorm ideas and concepts for improved effectiveness.

Who, What, How
The first step to crafting a Data Story is to consider three key questions: Who is your audience? What do you want to tell them? And how can you bring this story to life with your data? This process facilitates the prioritisation of information to a decision-maker.

Graphical Integrity
Misleading visuals are everywhere. Protect your company from misinformation (or from spreading it) by learning about training in Graphical Integrity.

Insight & The Big Idea
Putting together the ‘Who, What, How’ enables us to form the ‘Big Idea’. This ‘Big Idea’ serves as a guide to ensure there is a consistent narrative in our visuals, and thus a singular takeaway for the audience.

Storyboarding
Stories help us make sense of information in a clear and structured way. Our method and materials emphasise multiple methods of structuring a story, like Head-to-Toe.

Graphical Perception
Learn the weaknesses and limits of the human brain as well as design visuals that are accessible to your audience. Better visuals means a clearer message.

Choosing a Visual
There are Bar charts, Line Charts, Stacked Bar, Pie Charts, Area Maps, Impact Metrics, Scatter Plots, Heat Maps and Xenographics among other options. Participants will learn about common pitfalls for popular chart types to avoid replication. Discussions will also include the best charts to use when trying to convey certain types of information.

Gestalt Principles of Visual Grouping
Design through visual grouping creates intuitive visuals - the 6 Gestalt Principles. Intuitive visual grouping makes it easier to convey essential information.

Visual Hierarchy
By designing a hierarchy of information into visuals, participants will learn to make charts that explain data for intuitive consumption. This reduces the strain on decision-makers to understand every part of the results.

Chart Junk
Participants will learn to create visuals where form follows function, making data insightful. Exhibiting impact to decision-makers spurs change in an organisation.

Design Thinking
Fonts, formats and colours are key elements in any visual. Participants that master these elements can communicate difficult concepts with ease.

Dissecting Model Visuals & Chart Redesign
Participants will apply the lessons of the course to existing visuals for diagnosis and redesign. Our materials will help others to create a vibrant community of storytellers.
Methodology

This course will utilise a combination of lectures, presentations and workshops
Participant Profile

This course is best suited for participants that are interested in learning the fundamentals of business analytics solely to be able to think in a data-analytics way.

Suitable for people with little or no experience in computer science but with a grounding in undergraduate-level mathematics.

This course will allow you to analyse data rigorously, communicate results as well as summarise achievements to present to decision-makers.
Trainer

ZACHARY JOHNSON
Zachary is an experienced marketing strategist and business consultant with a decidedly creative flair. His varied background in everything from mobile games to farming implements have given him unique insights into business challenges in every market and scenario. He specialises in data-driven decision making and synthesising new strategies into compelling business cases. His work related passions include human centred design, innovative pricing strategies and international development. Zachary holds an MBA from the Carlson School of Management at the University of Minnesota and a BA from Macalester College in Japanese.

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