Introduction to Ethics in Banking - Professionalism & Ethics

Overview
Objectives & Outline
Methodology & Assessment
Participant Profile
Trainers

Overview
PROGRAMME DETAILS
DATE
Session 1 = 3 – 12 Mar 2021
~~3 Mar - LMS Activation~~ - Registration is closed
~~12 Mar - Webinar session~~ - Registration is closed

Session 2 = 9 – 18 Jun 2021

9 Jun - LMS Activation
18 Jun - Webinar session
TIME
E-learning is self-paced
TRAINING PLATFORM
E-Learning - 6 modules
Webinar - 1.5 hours
The Asian Institute of Chartered Bankers (AICB) will award 8 CPD hours for those attending classroom training and 10 CPD hours for those who go through the online learning option
Since January 2017, all new graduates hired by the banking industry are required to complete a programme on Introduction to Ethics in Banking. Designed, developed and delivered by the Asian Banking School (ABS), over twenty thousand bankers have gone through the training since its inception, which considering the importance of the subject matter, bodes well for the industry itself.

In our continuous efforts to deliver programmes that are innovative and current with the times, ABS has developed an online learning version of the Introduction to Ethics in Banking programme, alongside the existing classroom training option.

The classroom training is an 8-hour face-to-face session, while the online programme comprises of 8 hours self-paced e-learning that is followed by a 1½ hour webinar, both of which must be completed within 7 days upon registration.
As the programme is at an introductory level, it will focus on ethical issues that are commonly encountered at the operational level, which includes integrity, conflict of interest, confidentiality and whistleblowing.

LEARNING LEVEL
Introductory
PROGRAMME FEE
AICB MEMBER
MYR
1,100*
/ PAX
NON-MEMBER
MYR
1,100*
/ PAX
*Subject to 6% Service Tax
RegistER NOW
DOWNLOAD BROCHURES:
Introduction to Ethics
in Banking
FAQs - Introduction to Ethics in Banking
INFOGRAPHIC - e-Learning & webinar
Objectives & Outline
LEARNING OBJECTIVES
By the end of the programme, participants will be able to:

Define professionalism in banking
Understand what is meant by ethics in the context of banking
Understand types of ethical theories and its application in the workplace
Analyse the psychological approach to ethics using Kohlberg’s Theory
Understand the context of unethical behaviour towards employees in terms of sexual harassment and workplace bullying

PROGRAMME OUTLINE
What is ethics and why is ethics important in banking?
The nature of ethics, and its specific meaning in the context of business

Fundamental ethical concepts: integrity, honesty, probity, transparency, fairness, objectivity, responsibility, accountability, judgement, scepticism
Discussion of case 1

Duties of a banker, based on rules that must be followed and principles that govern behaviours

Ethics based on consequences, but consequences to whom? Reconciling actions with the interests of stakeholders and the public interest
Discussion of case 2

Professionalism:
Defining 'professional' and why bankers have to try harder than lawyers, doctors and accountants

Characteristics of a profession

Professional codes of conduct
Discussion of case 3

Ethical decision taking:
Influences on our decisions, and their conflicting impact on what we do. These include rewards and threats, expectations of family, friends, colleagues and the law, perceptions of what is right and what is wrong.

Decision taking frameworks

Dealing with conflicts of interest

Dealing with ethical dilemmas
Discussion of case 4
Methodology & Assessment
mETHODOLOGY
ONLINE TRAINING

This programme will be delivered on an ABS learning platform that incorporates online learning and self-assessment, followed by a webinar at the end. It offers an interactive and case-based hybrid learning experience that provides participants with the framework and tools to make ethical decisions.

Part A : E-Learning

The programme is self-paced and includes an e-learning section that consists of 6 modules followed by a self-assessment - both of which must be completed within 7 days

Part B : Webinar

1.5 hour live session with the trainer which builds on the e-learning session completed in Part A
The webinar features Kahoot, polling, chat, case discussions and a Q & A session where participants can practice the application of ethical decision making tools
Participants need to pass the online assessment to be eligible to register for the webinar
A digital certificate will be issued upon completion of both parts A & B of the online learning programme, after which participants will be eligible to apply for Affiliate Membership with AICB

CLASSROOM TRAINING

This option is currently only available on request by organisations as in-house training. Classroom training is the existing programme that ABS has been offering for mandatory & non-mandatory participants, i.e., fresh graduates hired by the banking industry as well as existing executives (non-managerial) in the bank. In classroom training, lessons are divided into 3 modules where participants will have an interactive learning experience with the trainer. Participants will have to pass an assessment at the end of the programme, after which a certificate of completion will be issued for participants to proceed with membership registration with AICB.

ASSESSMENT
Participants are required to complete a self-assessment for both classroom & online training (MCQ format)
They are given two attempts to pass the self-assessment
If they fail, they need to re-register and take the whole programme again
All participants are required to proceed for membership registration with AICB upon completion of the whole programme
Participant Profile

Graduate trainees or new hires at the banks. This programme has also been extended to executives (non-managerial) of banks who would like to learn about ethical decision making.
Trainers

SYLPHY CHUI
Consultant, Asian Banking School
Sylphy Chui has more than 16 years of experience in the banking sector in credit sales and marketing, credit evaluation and credit approvals, consumer and commercial loans, and branch management.

She started her career as a Senior Sales and Marketing Executive at a Public Bank Berhad branche where she gained valuable knowledge in branch operations. She then went on to the regional office, where she supported more than 15 branches in the sales team and gained recognition as the Top Three Sales Achiever for 2003 and 2004. In 2005, after receiving the Regional Top Sales Achiever Award, Sylphy was promoted to Sales and Marketing Manager, leading the sales team in the Regional Office. She was promoted again in 2007 and became Business Manager at a Kuala Lumpur, where she led the Credit Department. In 2012, she was promoted to Branch Manager. During this time, the branch she managed maintained themselves as an award-winning branch for five years consecutively from 2013 to 2017.

She holds a Bachelor’s Degree in Commerce, double majoring in Economics and Marketing, from Curtin University of Technology, Perth, Australia and is also a Certified Credit Professional (CCP) through the Institute of Bankers Malaysia (now known as the Asian Institute of Chartered Bankers).
Michelle Loo Phoy Wan
Consultant, Asian Banking School
Michelle Loo has more than 10 years of banking experience in secured and unsecured lending, wealth products, bancassurance, SME banking and branch management.

Michelle started her career in the banking industry with HSBC Bank as a Mortgage Executive. In 2008, she joined OCBC as a Business Development Manager in SME Banking and during which, the team she was in achieved Top 5 in the nationwide overall performance. Following that, she joined Maybank as a Mortgage Consultant. She was one of the pioneers in the Direct Sales Team and recognized as the Nationwide Top Team for 3 consecutive years. She then went on to join Alliance Bank and was promoted as Branch Manager. Subsequently, she joined Public Bank in Regional Sales and Support in SME Bancassurance, supporting 19 branches in the Klang Valley. Her main task was to maintain Regional top sales, which she achieved for 2 consecutive years.

At ABS, she is involved in developing e-Learning content, storyboarding and gamification, as well as having the role as a Trainer for the “Introduction to Ethics in Banking” programme. Michelle holds a Bachelor’s Degree in Economics majoring in Finance from University Putra Malaysia.

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