Peter Kua is the cofounder and CEO of GradientX. His responsibilities include finding ways data can be used as a competitive advantage as well as identifying new business opportunities with data. He also heads the Data Science team in REV Media Group (formerly known as Media Prima Digital) and was instrumental in driving the National Big Data Analytics Initiative under MDEC in the areas of thought leadership and industry development. He played a key role in developing the first National BDA Framework that delivered strategic recommendations and action plans to achieve the National BDA vision.

Peter has conducted training in areas that includes public masterclasses in Big Data Strategy for NTT Data, PAS Selangor, CIIF, PosAviation Hitachi, FGV, Perodua Maxis, SIRIM, and Principal Asset Management CIMB. In addition, he also trained several in-house Big Data Strategy workshops for organisations such as OCBC, Keysight, TNB, TM One, and Johnson Johnson. During the MCO period, Peter conducted several Big Data Strategy virtual classes for Citibank, Alliance Bank, Bank Islam, Intel, Osram, Dell, Sarawak Energy, Optics Balzers Penang Port, and Maxis Broadband. Peter’s core professional strengths include data science and big data strategies, web development and project management. His industry experience includes the media, internet, manufacturing, FMCG, e learning and agriculture.