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Choice Architecture - Application of Behavioural Finance in People Engagement
  • Overview
  • Objectives & Outline
  • Methodology
  • Participant Profile
  • Trainer
  • Overview
    PROGRAMME DETAILS

    DATE

    19 February 2020

    TIME

    9:00 AM – 5:00 PM

    VENUE

    Asian Banking School

    How do investors actually make decision? Why do they apply mental accounting and heuristic representativeness in making investment decision? Over the past decade, the science of behavioural finance has been experiencing exponential growth. This session seeks to equip participants on how to apply newer behavioural finance techniques in designing choice architecture for clients and prospects. 

    The objective is to nudge investors to making the right decision for themselves.

    • Overview of investment decisions and behavioural biases
    • Understand the concept of asymmetric dominance, choice overload, and heuristic representativeness
    • Get insights for implementing behavioural investment strategies
    • Construct choices of investors

    LEARNING LEVEL

    Intermediate

    PROGRAMME FEE

    AICB MEMBER

    MYR

    1,500*

    / PAX

    NON-MEMBER

    MYR

    1,800*

    / PAX

    *Subject to 6% Service Tax

  • Objectives & Outline
    LEARNING OBJECTIVES
    By the end of the programme, participants will be able to:
    • Simplify the application of behavioural finance in the investor decision making process in communicating complex and technical information
    • Design choices for investment decision making
    • Incorporate nudge principles in decision making for all levels of business relationships


    PROGRAMME OUTLINE

    Primer on the principles in behavioural finance

    • Key behavioural aspects: heuristics, mental accounting and mental bias
    • The application of context effect, asymmetric dominance and choice overload in investment making decision
    • Risk perception and informal risk management: how investors misperceive risk and fail to manage it properly

    Applying behavioural finance to nudge investors
    • Recognising and identifying the default settings of the investor’s minds
    • The application of mental accounting in asset allocation decisions
    • The use of mental accounting in metering the pricing of financial products
    • The application of anchoring in setting the initial reference point

    Identifying the investors’ biases in decision making
    • Overview of the neuroscience’s perspectives on risk and reward motivated behaviours
    • Behavioural biases: the various pitfalls in investor psychology
    • Designing financial products

    Choice Architecture
    • Combining the application of context effects, decoy effects, mental accounting and reference dependent on decision making
    • The template for choice architecture for investors’ optimal investment objectives

  • Methodology

    Instructor-led workshop

  • Participant Profile

    Those who are in Capital Markets, Risk Management, Credit, Corporate Finance and Financial Markets areas

  • Trainer

    DAVID MEOW (MBA (UK), CFA, FRM, ACMA, CA(M), CFP)

    David has more than 20 years of experience in areas that include business valuation, financial markets and risks, and financial reporting. His exposures in diverse areas in the capital markets as well as being a Chartered Financial Analyst (CFA) holder and a qualified Chartered Accountant (Malaysia), allows him to offer training and consultancy services in areas like investment management and company valuation. He has provided training and consultancy services to government-related and regulatory bodies including Bank Negara Malaysia, Permodalan Nasional Berhad, Securities Commission Malaysia, Kumpulan Wang Simpanan Pekerja and Jabatan Perdana Menteri, as well as financial institutions like Maybank, CIMB, OCBC and RHB.

    He is currently associated with the Securities Commission Malaysia on several development projects and in several programmes initiated by Permodalan Nasional Berhad Institute. He is also the Lead Moderator for the capital markets with the Financial Accreditation Agency (FAA).


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