Choice Architecture - Application of Behavioural Finance in People Engagement - Multi-Disciplines

Overview
Objectives & Outline
Methodology
Participant Profile
Trainer

Overview
PROGRAMME DETAILS
DATE
19 February 2020
TIME
9:00 AM – 5:00 PM
VENUE
Asian Banking School
How do investors actually make decision? Why do they apply mental accounting and heuristic representativeness in making investment decision? Over the past decade, the science of behavioural finance has been experiencing exponential growth. This session seeks to equip participants on how to apply newer behavioural finance techniques in designing choice architecture for clients and prospects.
The objective is to nudge investors to making the right decision for themselves.
Overview of investment decisions and behavioural biases
Understand the concept of asymmetric dominance, choice overload, and heuristic representativeness
Get insights for implementing behavioural investment strategies
Construct choices of investors

LEARNING LEVEL
Intermediate
PROGRAMME FEE
AICB MEMBER
MYR
1,500*
/ PAX
NON-MEMBER
MYR
1,800*
/ PAX
*Subject to 6% Service Tax
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Objectives & Outline
LEARNING OBJECTIVES
By the end of the programme, participants will be able to:
Simplify the application of behavioural finance in the investor decision making process in communicating complex and technical information
Design choices for investment decision making
Incorporate nudge principles in decision making for all levels of business relationships

PROGRAMME OUTLINE
Primer on the principles in behavioural finance
Key behavioural aspects: heuristics, mental accounting and mental bias
The application of context effect, asymmetric dominance and choice overload in investment making decision
Risk perception and informal risk management: how investors misperceive risk and fail to manage it properly

Applying behavioural finance to nudge investors
Recognising and identifying the default settings of the investor’s minds
The application of mental accounting in asset allocation decisions
The use of mental accounting in metering the pricing of financial products
The application of anchoring in setting the initial reference point

Identifying the investors’ biases in decision making
Overview of the neuroscience’s perspectives on risk and reward motivated behaviours
Behavioural biases: the various pitfalls in investor psychology
Designing financial products

Choice Architecture
Combining the application of context effects, decoy effects, mental accounting and reference dependent on decision making
The template for choice architecture for investors’ optimal investment objectives
Methodology

Instructor-led workshop
Participant Profile

Those who are in Capital Markets, Risk Management, Credit, Corporate Finance and Financial Markets areas
Trainer

DAVID MEOW (MBA (UK), CFA, FRM, ACMA, CA(M), CFP)
David has more than 20 years of experience in areas that include business valuation, financial markets and risks, and financial reporting. His exposures in diverse areas in the capital markets as well as being a Chartered Financial Analyst (CFA) holder and a qualified Chartered Accountant (Malaysia), allows him to offer training and consultancy services in areas like investment management and company valuation. He has provided training and consultancy services to government-related and regulatory bodies including Bank Negara Malaysia, Permodalan Nasional Berhad, Securities Commission Malaysia, Kumpulan Wang Simpanan Pekerja and Jabatan Perdana Menteri, as well as financial institutions like Maybank, CIMB, OCBC and RHB.
He is currently associated with the Securities Commission Malaysia on several development projects and in several programmes initiated by Permodalan Nasional Berhad Institute. He is also the Lead Moderator for the capital markets with the Financial Accreditation Agency (FAA).

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