I WOULD LIKE TO
How do investors actually make decision? Why do they apply mental accounting and heuristic representativeness in making investment decision? Over the past decade, the science of behavioural finance has been experiencing exponential growth. This session seeks to equip participants on how to apply newer behavioural finance techniques in designing choice architecture for clients and prospects.
The objective is to nudge investors to making the right decision for themselves.
Intermediate
AICB MEMBER
MYR
1,500*
/ PAX
NON-MEMBER
MYR
1,800*
/ PAX
*Subject to 6% Service Tax
Primer on the principles in behavioural finance
Instructor-led workshop
Those who are in Capital Markets, Risk Management, Credit, Corporate Finance and Financial Markets areas
DAVID MEOW (MBA (UK), CFA, FRM, ACMA, CA(M), CFP)
David has more than 20 years of experience in areas that include business valuation, financial markets and risks, and financial reporting. His exposures in diverse areas in the capital markets as well as being a Chartered Financial Analyst (CFA) holder and a qualified Chartered Accountant (Malaysia), allows him to offer training and consultancy services in areas like investment management and company valuation. He has provided training and consultancy services to government-related and regulatory bodies including Bank Negara Malaysia, Permodalan Nasional Berhad, Securities Commission Malaysia, Kumpulan Wang Simpanan Pekerja and Jabatan Perdana Menteri, as well as financial institutions like Maybank, CIMB, OCBC and RHB.
He is currently associated with the Securities Commission Malaysia on several development projects and in several programmes initiated by Permodalan Nasional Berhad Institute. He is also the Lead Moderator for the capital markets with the Financial Accreditation Agency (FAA).
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