search

I WOULD LIKE TO

DS
Data Story Telling for Business
SHARE
Data Story Telling for Business
  • Overview
  • Objectives & Outline
  • Methodology
  • Participant Profile
  • Trainers
  • Overview
    PROGRAMME DETAILS

    DATE

    9 – 10 October 2018

    TIME

    9:00 AM – 5:00 PM

    VENUE

    Asian Banking School
    14
    AICB
    CPD HOURS
    Data Storytelling is predicted to be the top business skill of the next 5 years. Well told data stories are change drivers within the modern organisation. But how do we find the most important insights in our business data and communicate them in a compelling way? How do we connect the data that we have to the key underlying business issue? This programme takes participants from the fundamentals (what should we be measuring and why?) through to the elements of good visualisation design (what does a good chart look like?) through to proficiency in data storytelling.
    Learning Level
    Intermediate
    Programme Fee

    AICB MEMBER

    MYR

    5,500

    / PAX

    NON-MEMBER

    MYR

    6,000

    / PAX

  • Objectives & Outline
    LEARNING OBJECTIVES
    By the end of the programme, participants will be able to:
    • Produce engaging, cohesive and memorable data stories using Excel and PowerPoint
    • Recognise the importance of producing statistically robust visualisations and insights


    PROGRAMME OUTLINE
    Overview of Four Keys to Data Storytelling
    • Knowing your audience
    • Preparing your data
    • Choosing the right visual and designing it well
    • Telling the story 


    Preparing your data: Exploratory Data Analysis in the Business Setting

    • Step 1 - Know the story behind your data
    • Step 2 - Variable classification
    • Step 3 - Handle missing-ness
    • Step 4 - Sanity check
    • Step 5 - Univariate EDA
    • Step 6 - Bivariate EDA 

    Tables Versus Charts Versus Single Metrics - What to use and when?
    • Choosing between tables, charts and single headline metrics – guidelines
    • Visualization is the fastest bandwidth channel for transferring high dimensional information into the human brain
    • Visualization separates data structure from data noise
    • Visualization uncovers hidden patterns
    • Visualization grabs attention
    • Visualization uncovers cause and effect relationships
    • When to not use graphs - recognizing situations where a table is most appropriate
    • When to not use graphs - recognizing situations where a single headline metric is appropriate 

    The Visualization Arsenal
    • Histogram - the most underutilized visualization in business
    • Bar Chart - The king of flexibility, guidelines on vertical and horizontal variations
    • Case for and against stacked Bar Charts
    • Pie Chart - theory and controversy, smack down with bar charts
    • Scatter Plot - theory and guidelines for large datasets
    • Line Chart - theory, comparison with clustered bar charts, discussion on dual axis line charts
    • Bubble, Waterfall and Area Charts - quick opinions 

    Recent Developments in Data Visualization Media
    • Virtual Reality Data Visualization Demo
    • Interactivity and animation
    • Macros for more efficient and consistent designs
    • Histograms in Excel 2016 - an applied walkthrough 

    Elements of Data Visualization Design
    • Tufte’s war on chart-junk
    • Tufte’s data-ink ratio
    • Using colour to focus attention
    • Dimension, perspective and 3D
    • The Gestalt principles of visual perception
    • Proximity
    • Similarity
    • Closure
    • Continuity
    • Connectedness
    • Enclosure 

    The Elements of Data Storytelling
    • Knowing your audience
    • Designing your visuals and narrative around ‘The Big Takeaway’
    • Delivering insights
    • Creating memorable soundbites
    • Structuring your data story – what is an appropriate story flow?
    • From reporting to strategy – is your data story actionable? 

    Examples of good data stories
    • ‘The Apathy Gap’ – Real life replay of Isaac’s TEDx talk
    • ‘200 Countries, 200 Years, 4 Minutes’ – Hans Rosling’s animated take on global health
    • Examples of data stories from the top management consulting firms 

    The Statistics Behind Good Data Storytelling
    • Sample size and inference - why it’s important
    • Correlation and causation - applied examples 

  • Methodology
    Lectures, group activity, discussions and presentations.

    Dataset: utilizes a 50,000 row, 70 variable Customer Relationship Management (CRM) dataset as a learning tool.

    Data Fields: dataset includes over 25 customer behaviour variables including information about customer spend, customer complaints, customer retention and purchase frequency. Thedataset also features over 20 customer demographic variables including age, occupation andmarital status.

    Data Format: data is provided to participants in unstructured .dat format. Participants are guided how to import the dataset into Excel and convert the .dat file into an .xlsx file.
  • Participant Profile
    Any professional who works with data and charts. Participants are required to bring their own laptop with Excel (version 2010 upwards) and PowerPoint (version 2010 upwards) installed.
  • Trainers

    Isaac Reyes

    Isaac Reyes is an engaging expert with over 3,000 hours of training experience. He had previously lectured in statistical theory at the Australian National University and the University of Canberra. A student focused trainer, Isaac is also a TEDx presenter and will be a lead speaker at the Strata Data Conference, the world’s leading data and analytics conference. He has delivered training solutions to forward thinking companies such as Cisco, Ericsson, Hewlett Packard and Pfizer. He took his first Bachelor’s degree in Applied Finance in Macquarie University, and then his second at the same university in Actuarial Science. He then went on to get his Master’s degree in Statistics at the Australian National University. His area of expertise covers statistics, data visualization and machine learning.

    Jay Manahan

    Jay Manahan was the winner of the 2017 Grab Data Visualisation challenge and has trained over 1,000 people in foundational and advanced data visualisation skills. He has been a technical content consultant, business strategy consultant and management consultant. A widely sought-after trainer, Jay holds an MBA and BS in Mathematics from Ateneo de Manila University. His area of expertise covers data storytelling and data visualization.

REGISTER NOW
Please complete the following form to register with us. Alternatively, you can email us here or call us at +603 2742 7822 if you have any questions.
PAYMENT PROCESS

1

Please download the Payment Form for our Banking details and if making company sponsored payments

2

Upload your Payment Form/Receipt and submit with your online registration

3

You will receive a confirmation email upon successful registration
I'm Applying For
Programme Details
Select Programme
Please select a time slot.
FULL NAME
(as per NRIC/Passport) *
New NRIC No/Passport No*
Nationality*
Email*
Contact No*
Job Title/ Designation*
Department*
Company Name*
Mailing Address*
City*
Postcode*
Country*
AICB Membership No
(If Applicable)
Special Remarks
(IF APPLICABLE, PLEASE FILL IN YOUR FMAM (PPKM) MEMBERSHIP NUMBER HERE)
Upload Payment Receipt or Form*
*Required fields
Captcha validation failed.
Thank you for your submission. You should receive an automated email shortly at the email address you provided if the submission had gone through successfully. If you do not receive the email, please contact us at +603-2742 7822 or email training@asianbankingschool.com
There are currently no upcoming Programme slots.
Please email us here or call us at +603 2742 7822 if you want to check on future slots.

Copyright © Asian Banking School (ABS). All rights reserved.

 CONNECT WITH US

Ooops!
Generic Popup