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Digital Disruption: Prepare to Respond
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Digital Disruption: Prepare to Respond
  • Overview
  • Objectives & Outline
  • Methodology
  • Participant Profile
  • Trainers
  • Overview
    PROGRAMME DETAILS

    DATE

    17 April 2017

    TIME

    9:00 AM – 5:00 PM

    VENUE

    Asian Banking School
    Digital disruption is one of the most widespread topics of discussion being deliberated in any economy across the globe these days. In the case of the banking sector, greater competition from new entrants amid the emergence of Fintech creating disruption to the incumbent banking process is currently on the rise. These developments affected by the digital innovation that is taking place in the banking industry today have shaped an environment much different from the previous one.

    The eruption of concern is largely from the impact created by powerful digital technology advancement. Supported by the change in consumer behavior wanting more convenience in doing transactions (anytime and anywhere), this has created more demand for innovative solutions to be offered by Fintech companies.

    Knowledge on the evolution of digital banking is crucial for bankers in preparing themselves to face the new digital wave. Identifying what is currently happening is instrumental in preparing them to respond for the future. This programme provides insights into the digital banking landscape, the emergence of Fintech and how it impacts the banking industry, and shaping consumer behavior. Finally, the knowledge will enable bankers to embrace digitalization in enhancing customer experience.
    LEARNING LEVEL
    Foundation
    PROGRAMME FEE*

    AICB MEMBER

    MYR

    1,100

    / PAX

    NON-MEMBER

    MYR

    1,400

    / PAX

    *inclusive of GST 
  • Objectives & Outline
    LEARNING OBJECTIVES
    Upon completion of the programme, participants will be able to: 
    • Describe broadly the current digital banking landscape globally, regionally and locally
    • Describe Fintech and how it can be a disruption or opportunity to the banking industry
    • Identify current customer behavior that contributes to the digital banking experience
    • Embrace digitalization as a core value within the organisation in enhancing customer experience  
    PROGRAMME OUTLINE
    Digital Banking Landscape (globally, regionally and locally)  
    • Digital banking trends
    • Digital banking readiness by country
    • Interaction by customers per banking channels (digital and non-digital)
    • Digital banking frequency usage by consumers
    • Internet and mobile banking penetration

    Fintech 
    • Definition of Fintech
    • Disruptive innovation, opportunity or threat?
    • Fintech industry landscape and trends (globally, regionally and locally}
    • Fintech sector (payment and currencies, software, platforms, and data)
    • Fintech categories (payment and remittance, customer engagement and process improvement)
    • Fintech guidelines by Bank Negara Malaysia
    • Malaysian banks initiatives on Fintech

    Consumer Behavior 
    • Evolution of banking consumer behaviour
    • Digital population and demographic profile of digital banking consumers
    • Consumer behaviour towards Fintech
    • Consumer experience and perception towards digital banking in Malaysia
    • Future consumer behaviour
  • Methodology
    Classroom learning, online activities, group discussion and presentation activities
  • Participant Profile
    Corporate and retail banking professionals up to middle level managers
  • Trainers

    MOHAMMAD MAFRUKHIN MOKHTAR

    Mafrukhin is a young, enthusiastic professional predominantly working on research and training in relation to the banking industry. Mafrukhin was a consultant at the Asian Banking School specializing in talent management, consumer behavior, and digital banking. Prior to that, he was a researcher at the Asian Institute of Finance (AIF), a think tank jointly established by Bank Negara Malaysia and the Securities Commission Malaysia. His research work then ranged from talent management to applied finance, such as Gen Y financial behavior, crowdfunding, and digital banking. Internationally, he has been involved in assisting in the research on 'Malaysia Infrastructure Financing' led by the Economic Research Institute for ASEAN and East Asia (ERIA) based in Jakarta, Indonesia. He also gained administrative experience working at Puncak Niaga Holding Berhad. 
    Mafrukhin holds a First Class Bachelor's Degree in Finance from Universiti Teknologi MARA (UiTM) and served in Bank Negara Malaysia as an intern at the end of the programme. He also holds a Diploma in Accountancy and is currently completing his Masters of Science in Business Management also at UiTM.

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