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Future of Distribution Channels in Retail Banking
  • Overview
  • Objectives & Outline
  • Methodology
  • Participant Profile
  • Trainer
  • Overview
    PROGRAMME DETAILS

    DATE

    29 - 30 June 2020

    TIME

    9:00 AM – 5:00 PM

    VENUE

    Asian Banking School

    Building a competitive and profitable retail banking business is a key objective for most banks. This intermediate programme is designed to help mid and senior-level participants understand the future of distribution channels in retail banking while taking them through the distribution channel strategies and examining the opportunities and challenges of new technologies, such as mobile banking.

    LEARNING LEVEL

    Intermediate

    PROGRAMME FEE

    AICB MEMBER

    MYR

    2,200*

    / PAX

    NON-MEMBER

    MYR

    2,700*

    / PAX

    *Subject to 6% Service Tax

  • Objectives & Outline
    LEARNING OBJECTIVES
    By the end of the programme, participants will be able to:

    • Understand the trends in retail banking worldwide and the importance of going digital in all channels
    • Appreciate retail banking distribution channels as a marketing channel and delivery pipeline, as well as the retail branch as the channel for customer contact
    • Know the existing primary distribution channels and the new ones in retail banking
    • Gain an insight on how to leverage technology and digital capabilities to enhance service experience and convenience
    • Discover what millennial customers expect and the changes impacting banks
    • Learn how some retail banks devise digital strategies with a clear roadmap for the future of channel banking

    PROGRAMME OUTLINE

    Trends in Retail Banking and FinTech

    • Overview of the trends in retail banking worldwide
    • FinTech outlook for 2020 – trends, opportunities and challenges
    • Competition or collaboration: the benefits of FinTech as partners instead of competitors
    • Improvement of operational efficiency with FinTech

    Functions of Retail Banking Distribution Channels
    • Marketing of financial and banking products
    • Delivery pipelines
    • Retail branch as the channel for customer contact

    Channels in Retail Banking - Present and Future
    • Primary distribution channels being utilised by banks today
    • New channels in retail banking
      • Application Programming Interfaces (APIs)
      • Conversational interfaces
      • Social media

    Banking for the Millennial
    • Who are the millennials? What do the millennial expect from a retail banking environment?
    • Financial habits of Baby Boomers, Gen X, Millennials, and Gen Z
    • What do millennials search for in the internet with their mobile devices (smartphones/tablets)?

    Transformation of Retail Banking Distribution
    • The future of banking and banking channels is digital
    • Banks need to expand and diversify by focussing on non-urban segment as well as varied income and demographic groups
    • Omnichannel strategy – combining all banking channels (physical, digital, modern and traditional) to deliver high quality experience
    • The role of banks will be transformed to be more like technology companies

    Case examples of innovation in distribution channels in retail banking

  • Methodology

    Interactive lectures, group discussions, group activities and presentation, and video presentations

  • Participant Profile

    Mid-level and senior staff at the branch and head office, and those with an interest in this area

  • Trainer

    JOSH SOO CHEE SEANG

    Josh Soo holds a Bachelor’s Degree in Economics majoring in Statistics from the University of Malaya. He has 31 years of broad banking experience from working at four banks and has held various responsibilities, including as Sales and Operations Manager, Branch Manager and Head of Channels Process Management at UOB. Josh is a Certified Credit Professional in Business Credit and has held the position of Branch Manager for 5 years, responsible in sales and marketing activities for loans to achieve assigned branch’s targets, including the small and middle enterprises (SMEs) business loans. Josh has also been involved in foreign exchange and money market settlement, trade finance marketing and operations, branch banking and management, channels process management and training.

    In his last position as Head of Channels Process Management for about 8 years, he was tasked to improve efficiency by optimising processes, strengthening internal controls and ensuring regulatory compliances were in place. He was involved in banking standardisation, rationalisation and digitisation. His key roles included writing new or revising branch guidelines, optimising processes, meeting regulatory requirements and technological changes, and ensuring internal and fraud prevention controls were in place.


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