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How Digital Marketing Is Changing the Business Landscape
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How Digital Marketing Is Changing the Business Landscape
  • Overview
  • Objectives & Outline
  • Methodology
  • Participant Profile
  • Trainer
  • Overview
    PROGRAMME DETAILS

    DATE

    29 May 2019

    TIME

    9:00 AM – 5:00 PM

    VENUE

    Asian Banking School
    8
    AICB
    CPD HOURS
    This programme is designed to enable participants to have a better understanding of how Digital Marketing is changing the business landscape. Participants will be introduced to the internet ecosystem, new realities as well as globalisation. Most importantly, participants will be able to appreciate the importance of the internet and technology in business today.
    LEARNING LEVEL
    Foundation
    PROGRAMME FEE

    AICB MEMBER

    MYR

    1,500*

    / PAX

    NON-MEMBER

    MYR

    1,800*

    / PAX

    *Subject to 6% Service Tax

  • Objectives & Outline
    LEARNING OBJECTIVES
    By the end of the programme, participants will be able to:
    • Discuss the impact of technology change on businesses
    • Discover new ways of doing business in a digital way
    • Recognise the importance of the internet and technology in business today 

    PROGRAMME OUTLINE

    Introduction to the internet ecosystem
    • The current state of the internet
    • The evolution over the past decade
    • How businesses are impacted by the drastic change of technology powered by the internet

    New realities
    • The shift in communication from telephone to desktop to mobile
    • Current realities of VR, chat and messengers
    • The new possibilities available to businesses today

    A connected future
    • Globalisation and the internet
    • An interconnected world and devices that shape how consumers today use their devices from tablets, smartphones to PCs
    • Future trends – how businesses will run their operations to leverage on technology and connectivity

    UX vs UI
    • User experience vs user interface
    • The misconception of customer first experience, re-usability and marketing vs look and feel advertising ads

    What engagement means to businesses
    • Importance of 2-way communication between customers
    • Business advocacy through the internet

    Video, the second wave of marketing
    • Video as the second wave of communication and marketing by businesses

    Innovation in messaging: The rise of bots
    • Artificial intelligence and Bots – shaping the new industry focus
    • How companies will be using Al and Bots for their business

  • Methodology

    Onsite lecture with slides, videos and Q&A sessions

  • Participant Profile
    • Corporate and Investments Bankers
    • Commercial Bankers
    • Retail Bankers
    • Corporate Advisors
    • CMSRL Holders
    • Research Analysts 
  • Trainer

    Karu Khoo

    Karu Khoo is a Digital Marketing Specialist. He specialises in crafting 360 digital strategies for his clients and has experience in precision execution of digital marketing campaigns. Currently, he manages the day to day business operations of a leading digital marketing agency in Malaysia, covering marketing operations, digital strategy planning, execution, business development, strategic partnership and activation for brands.
    Karu has lead a team of experts in managing and running digital execution campaigns for businesses globally over the past 8 years. His clients include FMCGs, financial services / banking firms, property development companies, telecommunication services firms and NGOs. He was the featured trainer for Malaysiakini on Facebook Marketing in 2012; training clients that included 3M, Naab Restaurant and Plus Group. He is also the founding system architect of the social marketing campaigning tool Hamele.asia and social publishing platform Corny.com.

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Please complete the following form to register with us. Alternatively, you can email us here or call us at +603 2742 7822 if you have any questions.
PAYMENT PROCESS

1

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2

Upload your Payment Form/Receipt and submit with your online registration

3

You will receive a confirmation email upon successful registration
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