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Stakeholder Management
  • Overview
  • Objectives & Outline
  • Methodology
  • Participant Profile
  • Trainer
  • Overview
    Programme Details
    Date
    13 – 14 May 2024
    Time
    9:00 AM – 5:00 PM
    Venue
    Asian Banking School
    HRDC PROG NO
    10001358855
    This two-day programme will help participants to understand and apply stakeholder engagement strategies to help the organisation achieve better outcomes, whether it is in education, connection, engagement or profit.
    Learning Level
    Intermediate
    Programme Fees*

    AICB MEMBER

    MYR

    2,600

    / PAX

    NON-MEMBER

    MYR

    2,900

    / PAX

    *Subject to 6% Service Tax

  • Objectives & Outline
    LEARNING OBJECTIVES
    By the end of the programme, participants will be able to:
    • Identify and understand stakeholder needs
    • Clarify and manage expectations effectively
    • Achieve goals by enhancing trust and cooperation
    • Apply strategies to gain cooperation and support
    • Deal effectively with challenging behaviours
    PROGRAMME OUTLINE
    DAY 1

    Module 1: Stakeholder Management
    • Stakeholder Identification
    • Stakeholder Analysis
    • Stakeholder Communication

    Module 2: Categorising Stakeholders
    • Key Stakeholders
    • Project Stakeholders

    Module 3: The Importance of Building and Improving Relationships between Stakeholders
    • What improvement to aim for?
    • How to build relationships and bridge
    • Listening skills

    Module 4: Building Trust and Relationship
    • Understanding emotions and how it affects our decisions
    • Developing social awareness
    • Predicting behaviour
    • Communicate with transactional analysis

    DAY 2

    Module 5: Stakeholder Communication
    • Communication strategies
    • Categorise them
    • Develop communication strategy
    • Develop a stakeholder value statement

    Module 6: Stakeholder Analysis
    • Influencing vs Authoritative
    • Stakeholder support help
    • Classifying the level of support
    • Classifying level of stakeholder influence

    Module 7: Communication Management Needs to be Addressed
    • What information needs to flow in and out
    • Who needs what information?
    • When is the information needed?
    • What is the format of the information
    • Who will be responsible for transmitting and providing the information
  • Methodology
    Lectures, case studies, work sheet exercises and discussions and group presentation
  • Participant Profile

    Project managers, functional managers and executives who are involved directly or indirectly in managing stakeholders either in a supportive, managerial or operational capacity. Also, project team members who deal with vendors and customers on a regular basis in meeting project objectives.

  • Trainer

    AZMAN SHAH DATO' AZIZ

    Azman Shah is an experienced psychotherapist, international speaker, consultant, and coach who delivers and designs customised effective training programmes to accommodate the unique needs of organisations. He was a pioneer in advocating the concept of Emotional Intelligence at the workplace in Malaysia and Southeast Asia since 1995. Azman earned his B.S., M.A and M.S. in Counselling Psychology from West Virginia University, USA.

    He has 13 years of valuable working experience in Washington DC in the United States, training, and consulting on human performance in many notable organisations such as the United States Department of Agriculture, US Department of Justice, the Internal Revenue Service, American Correction Association, Montgomery General Hospital, Sandy Springs Bank and the Department of Transportation. Among the local clients that he has served include Petronas, Malakoff, Pos Malaysia, Perodua, Tabung Haji, Northport, Safeguards, DRB HICOM, MRCB, FGV, and other GLC and banking clients.

    He is also an Adjunct Professor at City University (Corporate Executive Development Unit). Extensive international training experience include Singapore, Indonesia, Vietnam, Philippines, Bangkok, Australia, Saudi Arabia, Kuwait, Bahrain, Dubai, USA, London and Sweden. Azman is the CEO of Performance Development Consultants (PDC) that has been established for 28 years. Aside from that, Azman is a consultant psychotherapist in the Mind Faculty premium Psychiatry and Psychology specialist centre.

    ZURAINA HARUN

    Zuraina was the Head of the Centre of Excellence for Safeguards G4S focusing on human capital learning and development, company-wide performance management, talent management and monitoring G4S HR Core Standard implementation. She was also the Head of Training for Bank Muamalat and has delivered training for institutes such as Institut Bank-Bank Malaysia (now Asian Institute of Chartered Bankers) and the Southeast Asian Central Bank Research and Training Centre (SEACEN).

    She graduated with a Master of Science from North Carolina A&T State University, USA and attended Strategic HR Transformation and Organisation Development, Talent, Competency, and Succession Management workshops organized by Pennsylvania State University and trained under the Zenger-Miller Managerial Development Programme during her years with the Malaysian Resources Corporation Berhad.

    Zuriana has successfully designed and facilitate programmes in the areas of personal leadership and development, change management, positive work culture, creativity and problem solving, sales, customer service, interpersonal communication, and team development. She was a Master Trainer for the Telecentre Manager Certification Programme, an initiative between Prime Minister’s Department and Open University Malaysia.

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