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Introduction to Ethics in Banking
  • Overview
  • Objectives & Outline
  • Methodology
  • Participant Profile
  • Trainers
  • Overview
    PROGRAMME DETAILS

    DATE

    2 March 2020

    8 June 2020

    TIME

    9:00 AM – 5:00 PM

    VENUE

    Asian Banking School
    This is a 1-day foundation programme which will comprise short input sessions supported by practical work. For each part of the programme, the facilitator will talk through the general principles, focussing on their practical importance. After each input session, a case study (or possibly two shorter case studies) will be used, and participants will be invited to discuss the ethical issues arising from them.

    As the programme is introductory, it should concentrate on ethical issues that might commonly be encountered at operational level, such as integrity, confidentiality, applying minimum standards of accepted behaviour, whistle blowing and so on.
    LEARNING LEVEL
    Foundation
    PROGRAMME FEE

    AICB MEMBER

    MYR

    1,100*

    / PAX

    NON-MEMBER

    MYR

    1,100*

    / PAX

    *Subject to 6% Service Tax

  • Objectives & Outline
    LEARNING OBJECTIVES
    By the end of the programme, participants will be able to:
    • Explain the meaning and practical significance of business ethics, and the fundamental principles consistent with ethical behaviour
    • Understand the duties-based and consequences-based approaches to ethics, and their importance in addressing stakeholder needs and the public interest
    • Define 'professionalism' and explain values and behaviours expected of professional bankers
    • Understand the drivers of moral reasoning in individuals, and how organisational policies and practices are relevant to their reasoning
    • Apply ethical decision making frameworks to ethical dilemmas and conflicts of interest
    PROGRAMME OUTLINE
    What is ethics and why is ethics important in banking?
    • The nature of ethics, and its specific meaning in the context of business

    • Fundamental ethical concepts: integrity, honesty, probity, transparency, fairness, objectivity, responsibility, accountability, judgement, scepticism
      • Discussion of case 1

    • Duties of a banker, based on rules that must be followed and principles that govern behaviours

    • Ethics based on consequences, but consequences to whom? Reconciling actions with the interests of stakeholders and the public interest
      • Discussion of case 2

    Professionalism:
    • Defining 'professional' and why bankers have to try harder than lawyers, doctors and accountants

    • Characteristics of a profession

    • Professional codes of conduct
      • Discussion of case 3

    Ethical decision taking:
    • Influences on our decisions, and their conflicting impact on what we do. These include rewards and threats, expectations of family, friends, colleagues and the law, perceptions of what is right and what is wrong.

    • Decision taking frameworks

    • Dealing with conflicts of interest

    • Dealing with ethical dilemmas
      • Discussion of case 4

    Self-assessment exercise:
    • Participants work 12 x MCQs followed by debrief
  • Methodology

    Lectures, group discussions, case studies and self-assessment

  • Participant Profile
    Graduate trainees or new hires at the banks
  • Trainers

    SYLPHY CHUI

    Consultant, Asian Banking School

    Sylphy Chui has more than 16 years of experience in the banking sector in credit sales and marketing, credit evaluation and credit approvals, consumer and commercial loans, and branch management.

    She started her career as a Senior Sales and Marketing Executive at a Public Bank Berhad branche where she gained valuable knowledge in branch operations. She then went on to the regional office, where she supported more than 15 branches in the sales team and gained recognition as the Top Three Sales Achiever for 2003 and 2004. In 2005, after receiving the Regional Top Sales Achiever Award, Sylphy was promoted to Sales and Marketing Manager, leading the sales team in the Regional Office. She was promoted again in 2007 and became Business Manager at a Kuala Lumpur, where she led the Credit Department. In 2012, she was promoted to Branch Manager. During this time, the branch she managed maintained themselves as an award-winning branch for five years consecutively from 2013 to 2017.

    She holds a Bachelor’s Degree in Commerce, double majoring in Economics and Marketing, from Curtin University of Technology, Perth, Australia and is also a Certified Credit Professional (CCP) through the Institute of Bankers Malaysia (now known as the Asian Institute of Chartered Bankers).

    Michelle Loo Phoy Wan

    Consultant, Asian Banking School

    Michelle Loo has more than 10 years of banking experience in secured and unsecured lending, wealth products, bancassurance, SME banking and branch management.

    Michelle started her career in the banking industry with HSBC Bank as a Mortgage Executive. In 2008, she joined OCBC as a Business Development Manager in SME Banking and during which, the team she was in achieved Top 5 in the nationwide overall performance. Following that, she joined Maybank as a Mortgage Consultant. She was one of the pioneers in the Direct Sales Team and recognized as the Nationwide Top Team for 3 consecutive years. She then went on to join Alliance Bank and was promoted as Branch Manager. Subsequently, she joined Public Bank in Regional Sales and Support in SME Bancassurance, supporting 19 branches in the Klang Valley. Her main task was to maintain Regional top sales, which she achieved for 2 consecutive years.

    At ABS, she is involved in developing e-Learning content, storyboarding and gamification, as well as having the role as a Trainer for the “Introduction to Ethics in Banking” programme. Michelle holds a Bachelor’s Degree in Economics majoring in Finance from University Putra Malaysia.


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