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An Insight into Behavioural Finance – A Banker’s Perspective
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An Insight into Behavioural Finance – A Banker’s Perspective
  • Overview
  • Objectives & Outline
  • Methodology
  • Participant Profile
  • Trainer
  • Overview
    PROGRAMME DETAILS

    DATE

    26 March 2018

    TIME

    9:00 AM – 5:00 PM

    VENUE

    Asian Banking School
    This programme is designed to provide an understanding of how human psychology influences the anticipated outcome of the decision-making and relationship process in the banking environment
    LEARNING LEVEL
    Intermediate
    PROGRAMME FEE*

    AICB MEMBER

    MYR

    1,100

    / PAX

    NON-MEMBER

    MYR

    1,400

    / PAX

    *inclusive of GST
  • Objectives & Outline
    LEARNING OBJECTIVES
    By the end of the programme, participants will be able to:
    • Appreciate how human psychology affects decision-making processes 
    • Apply Behavioural Finance concepts in managing the customer relationship especially in the areas of CRM, Credit and Marketing 
    • Appreciate the Briggs-Myers Psychometric Personality Matrix as an alternative assessment tool in managing expectations 
    • Formulate the “ONE” question that will impress your potential customer 
    PROGRAMME OUTLINE
    Introduction
    • What is behavioural finance?
    • History of behavioural finance
    • How behavioural finance defies traditional finance
    • Types of behavioural concepts
    • Stages of behavioural change

    Prospect Theory
    • What is prospect theory?
    • Prospect Theory and Loss Aversion

    The Game Theory
    • What is Game Theory
    • History of Game Theory
    • Game Theory in decision-making and business

    Behavioural Assessment - Personality Assessment Tools
    • Dominant, Influential, Steady, Compliant (DISC), Harrison Inner View
    • Briggs-Myers Psychometric Personality Test – what is your personality type?
    • How to people perceive you? How do you want to be perceived?

    What is the “One” Question?
    • How selected behavioural concepts could be applied in the decision-making process
  • Methodology

    Lectures, interactive discussions, video, quizzes and sharing of experiences

  • Participant Profile
    Potential and existing branch managers, team leaders, credit and marketing
  • Trainer

    Lim Guan Chye

    Senior Consultant, Asian Banking School

    Lim Guan Chye is an in-house specialist training consultant at the Asian Banking School. He has 35 years of experience in the banking industry as well as at senior management levels in commercial organizations.

    Over a 25-year period, his banking experience included operations, marketing, credit processing, the legal aspects of lending and branch management. He has extensive exposure in lending to various industries and sectors including property development, manufacturing, trading and palm oil refining. After his stint in banking, he joined the commercial sector and worked for 10 years with various companies including public listed companies, property developers, legal practices as well as private firms in various areas involving finance, human resources, marketing, risk and general management.
    Guan Chye holds a Bachelor's degree in Analytical Economics (Second Class Upper Honours) from the University of Malaya and is a Certified Credit Professional (CCP), as well as a certified trainer (TTT) with extensive training and speaking engagement experience. He is the author of "What Every Entrepreneur ought to know about Business and Banking - A Practical Approach.”

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