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Overview

This programme is tailored for finance professionals seeking to deepen their mastery of marketing, distribution, and investor servicing within the retail investment sector.
Participants will acquire practical insights on engaging clients effectively, communicating product features clearly, and maintaining full compliance in every interaction. Through a mix of case studies, interactive discussions, and real-world examples, attendees will develop the skills and knowledge to elevate client satisfaction, optimise distribution strategies, and drive sustainable business growth in today’s fast-changing financial landscape.
Programme Outline
Learning Objectives
By the end of the programme, participants will be able to:

  • Deliver compliant and effective investor servicing by interpreting key documents and communications
  • Manage the end-to-end investment process, including financing, switching, and taxation risks, with confidence
  • Communicate investment performance clearly, handle client queries professionally, and enhance the overall client experience
  • Advise clients on suitable retail and alternative investment options and guide informed portfolio decisions

Programme Outline
  • Mastering Investor Servicing Fundamentals
    • Recognising the critical role of exceptional investor servicing
    • Navigating essential documents: Prospectus, Disclosure Document, and Product Highlights Sheet (PHS)
    • Crafting compliant advertising and promotional materials
    • Ensuring transparent and regulatory-compliant investor communications
    • Interactive Exercise: Review sample PHS, prospectus, and disclosure documents to pinpoint key compliance elements and identify improvement opportunities
  • Navigating the End-to-End Investment Journey
    • Understanding the complete retail investment process from start to finish
    • Mechanics of purchase, repurchase, and investment switching
    • Leveraging financing in investments: assessing risks and responsibilities
    • Tax considerations in retail investment transactions
    • Case Study: Manage a client’s investment switch using financing—identify risks and propose practical solutions
  • Excellence in Communication and Service Delivery
    • Investor reporting essentials: statements, tax vouchers, and performance disclosures
    • Communicating investment returns clearly and effectively
    • Professional handling of investor queries and complaints
    • Delivering consistent after-sales service excellence
    • Upholding ethical principles in marketing investment schemes
    • Discussion: Evaluate service expectations versus reality and brainstorm strategies to elevate the client experience
  • Strategic Positioning of Retail and Alternative Investments
    • Integrating retail investment products (Unit Trusts, PRS) into diversified portfolios
    • Overview of alternative investment opportunities
    • Educating clients on foundational financial concepts
    • Case Study: Analyse a sample client portfolio and recommend an optimal mix of retail and alternative investment solutions
METHODOLOGY
Lectures including presentations, case studies and discussions
Participant profile
This programme is ideal for professionals responsible for or involved in the retail investment value chain, including client interaction, product distribution, and regulatory adherence
Trainer
Wong Loke Lim
Principal of i-Biz Concept Sdn Bhd, financial training & management resources provider
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As the industry’s preferred partner in learning and development, ABS offers customised and open enrolment training programmes that cover a comprehensive list of banking areas.
Wong Loke Lim
Principal of i-Biz Concept Sdn Bhd, financial training & management resources provider
Loke Lim has almost thirty years of banking and finance-related experience. Currently, he is the principal of i-Biz Concept Sdn Bhd, a financial training and management resources provider. He is also a director of a Bursa Malaysia-listed company and sits on the Board of Governors of the Financial Planning Association of Malaysia, where he was the Deputy President from 2011-2013. Previously, he was the Chief Executive/Licensed Representative of a fund management company, a general manager at KAF Investment Bank Berhad and the Group Chief Internal Auditor of a KLSE (now Bursa Malaysia)-listed company. He speaks regularly on topics relating to capital markets, treasury, accounting and wealth management, and conducted training programmes for capital market professionals, private bankers and wealth managers in various financial centres in the Asia-Pacific region. He is a chartered accountant, a fellow of the Association of Chartered Certified Accountants and a Certified Financial Planner.
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Asian Banking School
Excellence in Retail Investments: Client Servicing, Compliance & Strategy
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