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The Future of Banking in a Disruptive Age

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  • Overview
  • Programme Outline
  • Methodology
  • Participant Profile
  • Trainer
  • Overview
    PROGRAMME DETAILS

    DATE

    10 - 11 September 2019

    TIME

    9:00 AM – 5:00 PM

    VENUE

    Asian Banking School

    The “learning by discovery” and problem-based learning approaches will be applied whereby the participants will have the opportunity to search and explore new concepts and trends.

    PROGRAMME FEE
    MYR

    12,000*

    / PAX

    The cost of the programme includes lunch and other refreshments, as well as programme materials for one participant.

    *Subject to 6% Service Tax

    IN COLLABORATION WITH:

  • Programme Outline

    DAY 1

    Morning Session

    Case Study 1

    AIR FOX (A): EMBRACING THE BLOCKCHAIN AND AN ICO

    • Blockchain: Decentralized Ledgers
    • Building Blockchains
    • Bitcoin
    • Blockchain beyond bitcoin
    • ICO: Alluring yet risky?
          - Blockchain advantages
    • Blockchain risks
    • Airforce consider the pivot
          - A new business model
          - Role of Blockchain
          - Reaction to the plan
    • From ICU to ICO
          - How Blockchain works
          - Market flow

    Morning Session

    Case Study 2

    SECURITY TOKENS - THE NEW KID ON THE BLOCK
    EXAMPLE: (A) HELLOGOLD UTILITY TOKEN

    • The business and operation
    • How they develop the integrated mobile platform, Blockchain?
    • Benefits to customer?
    • Know Your Customer (KYC) process
    • Corporate Governance
    • Key risk factors?

    Afternoon Session

    Case Study

    KODAK (A)

    • Diversification in other businesses
    • A changing image
    • Competition in the core imaging business
          - The battle of digital images: U.S kiosk and minilab forecast
    • Kodak
    • Back to the core business
          - Growing in the film business: Fisher’s legacy in China
    • Towards a fully digital world
    • Kodak is facing big challenges in bid to change
    • Competition in digital imaging

    DAY 2

    Morning Session

    Case Study

    MARKETING TRANSFORMATION AT MASTERCARD

    • Company background
    • Re-imagining marketing
    • Creating priceless possibilities
          - The digital engine
          - Priceless cities: Boston
          - Priceless causes

    • Future impact
          - Priceless provides a sustainable competitive advantage or could its       

            competitors copy it quickly?

          - How has participation in priceless changed perceptions of….?
    Afternoon Session

    Case Study

    BNP PARIBAS FORTIS:
    THE ”JAMES” BANKING EXPERIENCE

    • Retail investment services
    • Competition
    • Advisor – customer interaction
    • Customer base
    • Easy banking centre
          - The key benefits of co-locating the James advisors as a team
    • Challenges ahead

  • Methodology

    The training approach and methods will coalesce around participant engagement and relevance to practice. There will be strong support and engagement in discovery-led training, where all participants contribute to the knowledge and the analytical learning process. The “learning by discovery” and problem-based learning approaches will be applied whereby the participants will have the opportunity to search and explore new concepts and trends.

  • Participant Profile

    Senior bankers and specialist senior bank staff in the corporate, strategy, planning, retail, marketing, branding, and communication areas

  • Trainer

    DR. MASSIMO MASSA

    Rothschild Chaired Professor of Banking and Professor of Finance, INSEAD
    Dr. Massimo Massa teaches International Finance, Corporate Finance, Asset Management, Behavioural Finance and Governance in the MBA, EMBA, PhD and Executive programmes at INSEAD. He is also Programme Director of the Advanced Asset Management programme, Interalpha Banking programme and the Master of Finance. He co-directs the programme on Value Creation for Owners and Directors, and has directed several programmes for corporations and banks, including ABN Amro, Societe Generale, FinecoBank, Technip, Mubadala and Bertelsmann. He also co-directs the Hoffman Fund for research in ownership and family firms at INSEAD. 

    Dr. Massa has also been a consultant with several companies on strategic issues related to governance and corporate financial and growth strategies. He previously worked at the Bank of Italy in the Banking Division (1989-1992) and in the Research Department (Monetary and Financial Markets Division) (1993-1997), participating in the day-to-day running of monetary policy and on the analysis of the financial markets. 

    Dr. Massa’s research has been quoted and discussed in major magazines and newspapers (The Economist, Business Week, New York Times, Wall Street Journal), as well as professional journals (Creditflux, Journal of Trading) and forums (Harvard Law Forum, Notre Dame Law Forum). His research interests include asset management, corporate finance, behavioural finance and financial intermediation; with his current research focusing on the link between corporate financial strategies, governance and type of ownership and how this affects value creation and growth in corporations. He also studies the strategies of asset managers and banks and their synergies. His articles have been published in all the top academic journals such as Review of Financial Studies, Journal of Finance, Journal of Financial Economics, Journal of Business, Journal of Financial and Quantitative Analysis, Journal of Financial Markets, Journal of Banking and Finance, Management Science, Journal of Monetary Economics and European Journal of Financial Management. Dr. Massa is also Associate Editor of the Journal of Empirical Finance and the Review of Finance. 

    He graduated summa cum laude from the Department of Economics at the LUISS University of Rome, Italy. He obtained an MBA from the Yale School of Management and an MA and a PhD in Financial Economics from Yale University. He is a CPA and Auditor.

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